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Sunderland childrenswear retailer launches expansion to own half its street

A Sunderland childrenswear retailer has announced that it is launching an expansion drive to create new jobs.

Designer Childrenswear has purchased new properties around its current retail base, meaning that it now owns half of Olive Street, where it is based.

The company currently employs 44 people, and is aiming to create new jobs as it looks for team members who can speak foreign languages, pushing its online presence for international customers.

Brenda Coade, co-owner, commented: “We are one of only a handful of independent children retailers left in the country and I think our growth has come as a result of that fact.

“We can be nimble and respond to trends as well as giving great customer service.

“Being under lockdown is not great for any retailer but we’ve invested a substantial amount in our new website and are really getting the benefit of being online right from the early days of web sales, about 15 years ago.

“We sell our clothes to customers across the world including China, the Middle East, America and Europe.

“As part of our ambitions to really push our on-line sales we are currently looking at creating roles for team members who speak foreign languages as well.”